Rick Wilson - How Spencer Pratt Has Weaponized AI Ads in the LA Mayor Race
First, a confession from a guy who’s made more political television than he cares to admit: far too much American campaign advertising is dull, formulaic, and entirely predictable. I mean, ours isn’t, but we’re a mad monk cult of “Bad liberal X is bad because he’s bad. Bad conservative Y is bad because he’s bad.” Rinse. Repeat. Bill the client.
It’s recursive and boring.
Pratt’s message, delivered with a comic, postmodern AI flourish, is … and I cannot believe I’m typing this about a Hills alum … quite frankly very well done. It’s not an endorsement; it’s an observation.
For a man who has no business being in a close second place to current Mayor Karen Bass, Pratt is doing something politically that Democrats should learn from once they’re done pretending that campaigns will stay the same, forever.
https://www.lincolnsquare.media/p/how-spencer-pratt-has-weaponized