Texans reaffirm love for H-E-B after company remains committed to DEI

[SARose]

By Cristela Jones,
Austin Trending Reporter
Jan 29, 2025

H-E-B is continuing to remind us why it's still Texas' favorite grocery store. While some large retailers like Target, Walmart and Amazon have recently rolled back their diversity, equity and inclusion (DEI) practices they once championed, H-E-B appears to be staying committed to ensuring everyone belongs.

Many Texans have been praising H-E-B on social media for maintaining its "longstanding commitment to diversity and inclusion" despite current politics at play. This comes as a growing wave of big companies have scaled back DEI efforts now that President Donald Trump has cut several federally funded DEI programs within the first few days of his second term.

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Videos of Texans renewing their love for H-E-B have been going viral on TikTok, with many referencing the San Antonio-based brand's career website tab, "Here, Everyone Belongs." On the page, many have noticed the introduction to H-E-B's Here, Everyone Belongs podcast, which says, "H-E-B believes that Each and Every Person Counts, and we are proud of our longstanding commitment to diversity and inclusion. From our Partners to our customers to the communities we serve, we are dedicated to making the lives of Texans better."

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[Lovie777]

1. Oh noes....

The right wing state AGs will be bullying them shortly like they are right now bullying Costco.

[surfered]

2. Other than another tree falling on our Governor, that will probably be the only good news to come from Texas

Last edited Wed Jan 29, 2025, 04:01 PM - Edit history (1)

[Paladin]

3. Proud to be a 4th-generation HEB shopper. (nt)

[Vogon_Glory]

4. I suspect that H-E-B's management knows something MAGA doesn't

H-E-B’s management realizes that the days of English-speaking only Euro-American dominance are over in Texas despite the death-grip by the Texas Republican Party on the state government. Demographically, Euro-Americans are no longer a majority but a plurality. And this shift happened in large part through natural increase, with Texas-citizen parents making Latino or part-Latino babies. (14th Amendment, y’all!). Racists may rail east of the Missippi River and south of the Mason-Dixon Line, but this is a fact, and H-E-B’s management his decided to work with reality, not with MAGA fantasy.

[Comrade Citizen]

5. Excellent analysis

However, Hispanics are the plurality and close to the majority now. Census undercounting missed many Hispanics and African Americans.

I would estimate 2025 Tejas is:

46% Hispanic
35% Anglo
13% African American
6% Asian American

[eppur_se_muova]

6. The two largest TX cities are 65-75% Hispanic, and many are over 90%.

After all, TX was Spanish territory, then Mexican territory, for centuries before the Americans were invited in to start the cotton-farming industry in exchange for a tax holiday, then revolted when it was time to pay taxes. (Ah, the dubious glories of TX history!) Of course, some Tejanos also wanted independence from Mexico, and so fought beside the Americans -- then got sold out when the new TX gov't abrogated land grants issued by both Spain and Mexico, leaving their former comrades landless. It's like Texans were Trumpists before Trump.

Cities with over 500,000 people

El Paso (2000, 76.62%)
San Antonio (63.2%)

Cities with 100,000 to 499,999 people

Brownsville (93.2%)
Corpus Christi (59.7%)
Laredo (95.6%)
McAllen (84.6%)

Cities with 25,000 to 99,999 people

Del Rio (84.1%)
Edinburg (88.2%)
Harlingen (79.5%)
Kingsville (71.4%)
Mission (85.4%)
Odessa (50.6%)
Pharr (93.0%)
Rosenberg (60.3%)
San Juan (96.7%)
Socorro (96.7%)
Weslaco (85.0%)

https://en.wikipedia.org/wiki/List_of_Texas_communities_with_Hispanic_majority_populations_in_the_2000_census

NB: Data mostly from 2010 census, so pretty outdated.

[Vogon_Glory]

7. It's not just the cities and larger towns. It's also the countryside.

Unlike the lake states and northern Great Planes, Latinos are also more widespread in rural areas in Texas. I am old enough to remember driving to Colorado from Dallas through Wichita Falls and Amarillo as a kid and that most of the population was white. That was in the late 1960’s.

I’ve driven to and from Central Texas to New Mexico and Colorado through similar routes and the population is a whole lot browner than it was before I started getting acne.