Shell No Longer Interested In Maintaining The Fiction As It Dumps EV Charging Support Systems And Subsidiaries
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First up, Shell is pulling the plug on Shell Sky, its cloud-based software for managing third-party EV charging stations. As of April 30th, the service will vanish into the corporate abyss, leaving customers scrambling to find new solutions. This software, originally developed by Greenlots (a company Shell devoured in 2019), was supposed to help third-party providers manage charging stations seamlessly. But now, Shell has decided that supporting other people’s infrastructure just isn’t profitable enough. And what does Shell have to say to the soon-to-be-abandoned customers? Don’t worry, they’re happy to recommend alternative software providers! How generous. “Shell has MOUs with three CPMS providers and would be happy to make introductions,” they said in an email, cited by Electrek. Translation: “Good luck; you’re on your own.”
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As if abandoning Shell Sky weren’t enough, Shell is also handing over its home and workplace charging business to Dutch company 50five in six major European markets, including Germany, France, and the UK. That’s right: the charging points Shell proudly touted as part of its big green push are now someone else’s problem. Why? Because Shell would rather focus on “better public charging experiences” and, of course, its bottom line.
The best part? Shell employees involved in this business are being dumped—sorry, transferred—to 50five as part of the deal. According to Xifeng Wu, Shell’s Senior VP of Mobility Network and E-Mobility, this reorganization is part of their commitment to e-mobility as a “crucial growth area.” Wu insists that Shell is still dedicated to cleaner mobility, with plans to expand its public charging network beyond its current 70,000 stations worldwide.
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Remember when Shell acquired NewMotion in 2017, followed by Greenlots in 2019, and rebranded them under the Shell Recharge banner in 2022? Back then, they made grand promises about “enabling cleaner mobility at home, at work, and on the move.” Fast forward to 2025, and those promises are evaporating faster than ice caps in a warming Arctic. Instead of fulfilling its green pledges, Shell is gutting the very initiatives it used to bolster its eco-friendly image. But hey, as long as their marketing materials look good, who cares if they’re actually delivering on their promises? Certainly not BlackRock and Vanguard, two of Shell’s largest investors, who are likely more interested in their dividends than whether Shell’s EV dreams amount to anything more than greenwashing.
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https://royaldutchshellplc.com/2025/01/03/shells-latest-greenwashing-circus-ev-charging-chaos-wrapped-in-corporate-greed/
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