Concierge Disaster Recovery Services - Coming Soon To Fire/Flood-Hit Upscale Neighborhoods Near YOU!!
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Do you stay and rebuild? Does it make more sense to just move? Bright Harbor helps clients freeze their mortgage payments, apply for FEMA aid, navigate seemingly endless paperwork, and secure low-interest small business loans. Bush acknowledged that the company’s luxury services, which can significantly ease the financial burden of disasters, do not come at a cost that all victims can afford to front. (Services started at $300 per month for individuals when the company launched in 2024, but Bright Harbor now sells directly to companies — who purchase coverage for their employees.) “To be clear,” she said, “I think the government should pay for this.”
It technically does. FEMA money is funneled to disaster relief nonprofits that then hire case managers to guide victims through the recovery process. But even before President Donald Trump took office with an eye toward diminishing the agency, recovery funds couldn’t keep up with victims’ needs. Now, as the administration slashes FEMA funding, withholds aid, and puts more of the onus of recovery onto individual states, victim-assistance organizations feel that they’ve been left totally unprepared, with too few case managers to go around. All of these issues are likely to grow more severe in the coming year, as a review board appointed to reform the agency prepares to make its recommendations.
That a service like Bright Harbor found a strong foothold in the U.S. is not surprising. The private sector’s creeping influence over disaster recovery has been noted since at least 2007, when Naomi Klein published The Shock Doctrine, the book that injected the term “disaster capitalism” into a broader lexicon. But as climate change accelerates and hammers the United States with more billion-dollar catastrophes than ever before, privatization has become more common — and complicated. Private interests can quickly mobilize huge volunteer networks, giving campaigns, and rebuilding efforts in the wake of extreme weather. But, whatever their intentions, such measures are a consequence — and sometimes a cause — of the corrosion of public institutions originally intended to safeguard Americans.
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But even privatization has its limits. While major cities and territories are lucrative targets for private interests, disasters often devastate remote regions, where asset values are low and labor is hard to come by. “For small towns, the private sector is not going to step in if it’s not a money-making business,” said Divya Chandrasekhar, a professor of city and metropolitan planning at the University of Utah, adding that depopulating areas in particular struggle to attract private investment. In remote parts of California, for instance, an alarming firefighting staffing crisis has left many small towns without adequate protection. Offers of private firefighting services — hired by insurance companies to protect their assets, or the very wealthy to protect their property — have risen accordingly. Critics, including city and state firefighters, have called for the regulation of these private services, arguing that they can hamper rescue efforts and pull badly needed water from public hydrants. During the Los Angeles fires in January, billionaire Rick Caruso hired a private company to protect the Palisades Village mall, which he owns, while nearby homes burned.
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https://grist.org/economics/what-happens-when-disaster-recovery-becomes-a-luxury-good/