StubHub Launches Dedicated Women's Sports Hub as Olympic Momentum Drives Sales
StubHub has introduced HerSportsHub, the resale industry’s first dedicated women’s sports ticket destination, as new company data points to sustained and accelerating demand for women’s professional sports beyond Olympic competition.
The new platform centralizes ticket access for leagues including the WNBA, NWSL, PWHL and NCAA Women’s Basketball, creating a single destination for fans seeking women’s sports events. The launch reflects what StubHub describes as a broader shift in the marketplace, with Olympic visibility translating into measurable growth at the professional level.
According to data released by the company, unique buyers of women’s sports tickets increased 64% during Olympic periods, indicating that the Games are expanding the overall audience for women’s athletics. That momentum appears to carry over once athletes return to league play. Teams saw search activity spike 215% following the Olympics, underscoring heightened fan interest after international competition concludes.
Individual leagues have experienced particularly strong gains tied to Olympic cycles. Demand for PWHL tickets rose 252% during the 2026 Winter Olympics, while WNBA demand surged 360% year-over-year during Olympic years. The NWSL also recorded a 150% increase in demand during the 2024 Summer Olympics.
https://www.ticketnews.com/2026/03/stubhub-launches-dedicated-womens-sports-hub/