The 5 rules of success for highly effective lifestyle gurus
Amanda Chantal Bacon, who’s convinced celebrities to buy herbal dust, followed the formula of the wellness guru with great success.
Los Angeles–based wellness guru Amanda Chantal Bacon has made a fortune selling ... herbal dust.
That’s the big takeaway from a masterful New York Times magazine profile of Bacon, the newest darling of the health and wellness industry. ( https://www.nytimes.com/2017/05/25/magazine/how-amanda-chantal-bacon-perfected-the-celebrity-wellness-business.html?partner=socialflow&smid=tw-nytmag&smtyp=cur&_r=1 )
The story, by Molly Young, details Bacon’s rise to fame — opening LA health food stores, being featured in Vogue, getting the Gwyneth Paltrow seal of approval, publishing a cookbook — and her adherence to an exorbitantly expensive raw food diet.
Bacon’s breakthrough product is her “Moon Dust” line of ayurvedic and Chinese medicine powders. Sold under names like Spirit Dust, Brain Dust, and Sex Dust, the gimmicky $30 powders promise to lift your spirit, enhance your cognitive abilities, and boost your sexual prowess. (They are not FDA-approved, and have not been proven to work. Bacon says she worked with herbalists, kinesiologists, and ayurvedic doctors to create them.)
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She simply followed the well-worn formula of the wellness guru. Here are the five easy steps.
1) Have a compelling origin story
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4) Arm yourself with anecdotes to “prove” your potions work
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5) Be gorgeous
More...https://www.vox.com/science-and-health/2017/5/27/15698268/amanda-chantal-bacon-moon-juice
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