Pharmaceutical Advertising

[Aristus]

3. You're not wrong.

As a medical provider in primary care, I'd give anything to have television advertising of pharmaceuticals banned.

It not only encourages self-diagnosing patients to ask for prescriptions they may not need, they also encourage the unnecessary prescription of expensive brand-name drugs when inexpensive generics may be just as effective. Nexium vs omeprazole or Lexapro vs citalopram, for example.