Pharmaceutical Advertising

[Claritie Pixie]

4. Pharma cos. are required by law to state side effects, the ads are cleverly designed.

Beautiful people often doing fun things with soft, pretty music, or cute graphics to keep your eyes and ears from paying attention to the muted, fast-spoken negative words. Overall message: look how great your life can be if you take our drug!!! It's false advertising IMHO since most of these drugs are not 100% effective in treating a condition, are not a cure, and they can actually ruin your life.

Agree that patients shouldn't be telling their docs what to prescribe...a lot of docs are lazy though and will just give it to them if they ask.

I see them as a way to make people accept drugs as benign and just a part of life. It's rather insidious.