Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

[LeftInTX]

89. I've never eaten at Cracker Barrel, but if I was a customer, the new logo would not change my attitude.

When Kentucky Fried Chicken changed to KFC, I didn't like it, but it didn't stop me from eating there either.

In general, most consumers do not like new logos.

Land O Lakes is another example. The original was beautiful and was designed by a Native-American. But they got rid of it. Was it offensive? I do not think so. It so beautifully depicted the scenery and the Native-American was beautiful. In northern Wisconsin, the reservations still host pow-wows and to the best of my knowledge, most people don't find them offensive.

https://www.tptoriginals.org/is-the-land-olakes-maiden-a-racist-trope-or-symbol-of-native-pride/

It was in this cultural milieu that young artist Patrick DesJarlait was tasked with reworking the Land O'Lakes maiden in 1954. Created by a white artist in 1928 and reworked once before in 1939, Mia needed Patrick's help. He pulled from his own life experience to put Mia in a real Minnesota place: The Narrows, where Upper and Lower Red Lake connect. He refined her character, updating her visage and attire, including Ojibwe beadwork designs on her dress. He brought the "O" in Land O'Lakes down so it looked almost like a halo on a Byzantine religious icon. In the end, Patrick's 1954 creation of Mia served as the virtually unchanged centerpiece of Land O'Lakes branding until her retirement in 2020. That's an extraordinarily long tenure in the branding world.

For Robert, Mia's removal was bittersweet. "I've never seen Mia as a stereotype. I know my dad didn't intend to create a stereotype... [He was] trying to show more the beauty of Native women." Robert acknowledges that perhaps, over time, she had devolved into a stereotype, not because of how his father rendered her, but because of how the public is thinking more critically about cultural matters these days.

OTOH, even the name "Aunt Jemima" was offensive, not matter how much they modernized her, so I believe they changed the name to "Pearl Milling"

Oh well, move on...