Rick Wilson - Why the Culture War Is Enough for MAGA [View all]
Heres the question that should be keeping every Democratic strategist up at night, somewhere between the third organic fair-trade Erehown matcha and the fourth existential crisis: why is it enough? Why dont the MAGA hardcores understand how well and truly Trump is screwing them?
Gas is $4.55 a gallon. Foreclosure filings are at a six-year high. Trumps approval is mired in the low 30s. He hasnt ended a war; hes threatening two more. The grocery bill that was supposed to crater on Day One has done the opposite. By every transactional measure, the measure we were all trained to believe decides elections, this administration is a failure in a saggy Brioni suit.
The 2026 election will be regarded in this space, this moment, this misery that will not stop and will not improve. A reader asked me a question earlier this week, asking for a deeper why on the sticky 30% of so who will not leave Trump. It percolated in my head for a few days.
And the base does not care. Not a little. Not at the margins. They do not care.
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