Florida businessman drove Rolls-Royce through construction barrier, hit worker and fled, cops say [View all]
The Rolls-Royce driver accused of plowing through a barricade and hitting a construction worker in Coral Gables built his image on a promise: helping others build beautiful lives.
Luis Urdaneta, 64, who markets himself as a self-made Venezuelan entrepreneur, often speaks of perseverance and prosperity. He is the head of a multimillion-dollar, family-run marketing company based in Doral that sells beauty products through a multi-level structure that critics have described as a pyramid scheme.
Over the years, he and his company, Monat Global, have faced increasing scrutiny, including class-action lawsuits and run-ins with the FDA over whether the companys hair-thickening products lead to hair loss and burning scalps.
In January, he had a run-in with a construction worker in the Gables that led him to spend the night in the county jail.
Urdaneta was behind the wheel of a Rolls-Royce when he intentionally drove through a barricade and struck a construction worker on his way to the Whole Foods Market in Coral Gables on Jan. 9, according to Coral Gables police. Gables police arrested him Wednesday at his $6.5 million 7-bedroom, 8-bath home in the Ponce/Davis part of Miami-Dade, adjacent to the Gables, according to his arrest report and Miami-Dade property records.
https://www.tampabay.com/news/crime/2026/02/14/luis-urdaneta-rolls-royce-crash-florida-monat-global/
That worker peon scratched my Rolls when I intentionally drove through that construction barricade!