Louisiana lawmakers sign off on 'Caesars Superdome' name [View all]
Louisiana lawmakers agreed Thursday (July 22) to let the New Orleans Saints change the name of the Superdome to “Caesars Superdome” — after the Caesars Entertainment casinos and gambling company — for the next 20 years. The new name will be on the building before the Saints first preseason game Aug. 23, according to documents given to lawmakers.
The Saints and Caesars Entertainment told state lawmakers Thursday that the naming rights deal will produce $138 million for the football franchise over the next two decades, but the parties are keeping the details of the contract a secret.
A handout given to lawmakers by the Saints and Caesars Entertainment said the terms of their agreement will “remain undisclosed.” Representatives from the companies also asked legislators not to ask questions about the financial arrangements at the public hearing on the name change.
The Saints and Caesars said sharing the specifics of the contract would put the Saints at a disadvantage relative to other NFL franchises. The league’s teams don’t share information about such arrangements publicly.
Read more: https://lailluminator.com/2021/07/22/louisiana-lawmakers-sign-off-on-caesars-superdome-name/
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