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[MADem]

12. In order for his party to remain viable, they have to not just get the three percent of the vote,

They also have to get people to sign up as party members--they need just a few K more people than what Martha lost by. If people sign up as affiliated with the UIP, they can then field candidates on the MA ballot in 2016 w/o any agita. They can't remain viable by just getting three percent on the 2016 ballot because we don't have a Senatorial race up for grabs that year, and it has to be three percent of a statewide election that keeps them in the running. They could run a Presidential candidate but that might be an iffy proposition, and getting members is a surer way to go.

They will have to run around begging people to join their team, to actually register as members. That, apparently, is the next step. They want people to have access to the party to run as candidates, and to the fundraising infrastructures available to recognized parties, they want the whole convention/nominating process exercise, and they want a spot on the voter registration form so people can tick that block.

This is a pretty complete summation of their goals: http://www.masslive.com/politics/index.ssf/2014/11/evan_falchuks_independent_part.html

At the end of the day, a vote for these guys is a vote for the GOP.