A good post-mortem from the Tyee.

[Saviolo]

1. It's a shame

The NDP really did not campaign well.

I think it's a far bigger shame that the party that has the best ad campaign wins, not the party with the best policies. It's all PR and talking points and being on message and not alienating people with too many ideas. It's reacting to attacks from the CPC and then attacking each other in snarky ads, jokes about hair and beards. How do we make the whole system better.

The major parties could change the dialogue overnight if they just talked about their policies in ads and never mentioned other parties or their leaders. I wish it were illegal for the parties to mention other parties in their ads, and force them to only talk about their own platforms and policies.

But it'll never happen. The mud will be slung.