After Sandy Hook, we'll never be silent on guns again

[Kang Colby]

8. I call her Bannin' Shannon.

One day I'll get around to typing up an in depth post on this subject, but suffice it to say I believe she was hired by Bloomturd specifically for her role as an expert in defending unpopular companies during periods of significant controversy. And she has plenty of experience coming from Monsanto and WellPoint. She according to her LinkedIn profile, "managed issues and crises for clients, including Monsanto Company, BP Amoco, Bayer Corporation, Firestone, McDonald’s, Applebee’s, Purdue Pharma, Osco, BASF, and Hallmark, Inc." during her time at a PR firm.

What do you do when you need to sell GMOs? Who do you call if your company's tires are blowing out and killing families? Did you just spill 200 million gallons of oil in the Gulf of Mexico? "Who ya gonna call?" , to quote the Ghostbusters movie. You call someone like Shannon Watts who is an expert in a marketing field known as "crisis communications." She is a professional in turning lemons into lemonade as they say or at least keeping your stock price from tanking into oblivion.

She is the perfect executive to pitch an unpopular idea, while also effectively managing communications during periods of national turmoil. Why does this matter? Well, who would be better to take an unpopular concept like gun control and pitch it to the masses? Do you think she just accidentally became a gun control advocate? No. I doubt she feels strongly about gun control one way or the other. This "cause" is just another Firestone or BP for her....nothing more than a paycheck.