What is the marketing message behind this ad ?

[calimary]

2. Looks like it's supposed to be marketed to the Pentagon.

I mean, who even talks like this in civilian life - "mission-adaptable weapon system" - who says "mission-adaptable" in ordinary life? You hear that at the grocery store? Does the principal at your kids' school (or yours) describe programs that way? Do other commercials for anything from Cialis to toilet paper with the cartoon bears with no butt holes - do they talk that way? This is meant for the military. Including the lingo. No EARTHLY reason why this should be available or viewable in a civilian market. I'm sorry - when I buy anything with attachments, whether it's a screwdriver set or vacuum cleaner, do I even think "oh, I need this - it's 'mission-adaptable'!"? And it's not even marketed with those words. This is MILITARY. It has NO PLACE in the civilian market.

This gun is meant for warfare. For the Seal Team 6 types, operating in hot war zones.

This gun is absolutely positively NOT meant for civilian use!!! CRIMINY - even one of the model's designers has said so! So why can civilians see this? Besides to plant seeds and create a need or desire for it. Playing to the emotions of the gullible and already-paranoid.

That kind of thing will NEVER end well.