UFC's parent company is expecting to lose approximately $30 million on its upcoming White House South Lawn event

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Source: The Independent

Dana White says UFC fans shouldn’t abandon the sport if they don’t like Trump: ‘We can all still just get along’

TKO Group — UFC’s parent company — is expecting to lose approximately $30 million on its upcoming White House South Lawn event

Graig Graziosi in Washington, D.C.
Thursday 26 February 2026 16:47 GMT

Ultimate Fighting Championship CEO Dana White says he hopes politics isn't keeping fans away from his combat sports league.

During an interview with CBS News, White — who is friends with President Donald Trump and has been publicly supportive of him during campaigns — said he hopes fans will just be "authentic" and not let their political beliefs get in the way of enjoying the UFC.

"Just be authentic," he told CBS Sunday Morning in an interview that will air later this week. "You don't have to agree with me, and you don't have to like it, and I don't have to agree with you, but we can all still just get along. That's how this is supposed to work."

CBS News' parent company, Paramount, recently secured a 7-year, $7.7 billion deal to be the exclusive broadcaster for all UFC events.

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Read more: https://www.independent.co.uk/news/world/americas/us-politics/dana-white-ufc-fans-trump-b2928260.html

Alternate link: https://sports.yahoo.com/articles/dana-white-says-ufc-fans-164744121.html