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After spending recent weeks on life support, LIV Golf has lost the funding of its Saudi backers.
LIV plans to tell players and staff by Thursday that Saudi Arabia’s Public Investment Fund will no longer bankroll the circuit after this season, according to people familiar with the matter. The move sounds the death knell for the upstart that sowed chaos in professional golf by plowing billions into the sport and poaching A-list players.
The writing had been on the wall for nearly a month. When PIF recently laid out its vision for the next five years, it made no mention of the league that has divided the golf world since it first teed off in 2022. The people said that while LIV has grown the sport globally, the operation was no longer consistent with the new phase of PIF’s investment strategy.
Even as LIV seeks outside investors to keep it afloat, it will be nearly impossible for it to exist bearing any resemblance to its current form after the Saudis lost billions on the endeavor. They paid exorbitant fees to put on tournaments with lucrative purses featuring elite players such as Bryson DeChambeau and Jon Rahm. LIV is already in talks with outside investors, a person familiar with LIV’s thinking said.
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