Former Sanders, Fetterman campaign consultants start new firm aimed at winning back working-class voters [View all]
By HOLLY OTTERBEIN
01/27/2025
The consultants who helped guide Bernie Sanders’ 2016 presidential campaign and the winning Senate bids for John Fetterman and Ruben Gallego are branding their new company Fight Agency.
They said they’re aiming to elect more nontraditional candidates with a populist, anti-establishment streak. They’re even open to fielding left-leaning independents who eschew the Democratic Party label altogether.
The kickoff of the company is the latest sign that Democrats are rethinking their approach to elections after President Donald Trump won for a second time with working-class voters of all stripes, once the bedrock of their party’s base. POLITICO is first to report on their announcement. https://vimeo.com/1050064307/3323c9a0a5
The partners of Fight Agency, which will be based in Philadelphia, include Rebecca Katz, the lead strategist for Fetterman and Gallego’s campaigns; Julian Mulvey, a key member of Sanders’ 2016 brain trust; and Tommy McDonald, an admaker for Fetterman and groups backing progressive House insurgents, like former Rep. Cori Bush, who successfully challenged incumbents.They said they’re aiming to elect more nontraditional candidates with a populist, anti-establishment streak. They’re even open to fielding left-leaning independents who eschew the Democratic Party label altogether.
Their launch is taking place as another major Democratic firm — Devine Mulvey Longabaugh, where Mulvey has been a partner for many years — closes its doors. Those consultants created Sanders’ iconic “America” ad and helped run his 2016 campaign.
As Democrats grapple with how to win back blue-collar voters, Mulvey said Sanders, Fetterman and Gallego provide “clues” for their party. He said they “all have the ability to connect with working-class and independent voters” and represent “anti-establishment, economic messaging, populist messaging.”
https://www.politico.com/news/2025/01/27/fight-agency-consultants-democrats-00200636
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