Texans reaffirm love for H-E-B after company remains committed to DEI

[SARose]

By Cristela Jones,
Austin Trending Reporter
Jan 29, 2025

H-E-B is continuing to remind us why it's still Texas' favorite grocery store. While some large retailers like Target, Walmart and Amazon have recently rolled back their diversity, equity and inclusion (DEI) practices they once championed, H-E-B appears to be staying committed to ensuring everyone belongs.

Many Texans have been praising H-E-B on social media for maintaining its "longstanding commitment to diversity and inclusion" despite current politics at play. This comes as a growing wave of big companies have scaled back DEI efforts now that President Donald Trump has cut several federally funded DEI programs within the first few days of his second term.

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Videos of Texans renewing their love for H-E-B have been going viral on TikTok, with many referencing the San Antonio-based brand's career website tab, "Here, Everyone Belongs." On the page, many have noticed the introduction to H-E-B's Here, Everyone Belongs podcast, which says, "H-E-B believes that Each and Every Person Counts, and we are proud of our longstanding commitment to diversity and inclusion. From our Partners to our customers to the communities we serve, we are dedicated to making the lives of Texans better."

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